{"id":8836,"date":"2022-03-09T12:55:43","date_gmt":"2022-03-09T11:55:43","guid":{"rendered":"https:\/\/roger.pcmsite.fr\/?p=8836"},"modified":"2022-03-09T18:13:23","modified_gmt":"2022-03-09T17:13:23","slug":"tout-savoir-sur-le-print-on-demand-pod","status":"publish","type":"post","link":"https:\/\/rogerlannoy.com\/tout-savoir-sur-le-print-on-demand-pod\/","title":{"rendered":"Tout savoir sur le Print On Demand (POD) !"},"content":{"rendered":"

Si vous d\u00e9sirez vous lancer dans le business en ligne<\/strong>, vous avez tr\u00e8s certainement entendu parler du Print On Demand<\/strong>\u00a0! Cet article vise \u00e0 r\u00e9pondre \u00e0 toutes les questions que vous pourriez vous poser sur ce business model plus qu\u2019int\u00e9ressant<\/strong> si vous souhaitez entreprendre.<\/p>\n

Qu\u2019est-ce que le Print On Demand\u00a0?<\/h2>\n

L\u2019impression \u00e0 la demande<\/strong> (ou le print on demand en anglais) est tout simplement le fait de mettre en ligne un design que vous avez cr\u00e9\u00e9<\/strong> pour le commercialiser sur des plateformes d\u00e9di\u00e9es au POD<\/strong>. Ce dernier va ainsi se retrouver sur divers supports comme des t-shirts, des mugs, des tapis de souris ou m\u00eame des casquettes<\/strong>.<\/p>\n

Le gros point fort de ce business en ligne est qu\u2019il ne demande que tr\u00e8s peu d\u2019investissement au d\u00e9par<\/strong>t. La seule chose que vous avez \u00e0 faire est d\u2019imaginer un dessin attractif<\/strong> et de laisser venir les clients.<\/p>\n

D\u00e8s qu\u2019une personne est int\u00e9ress\u00e9e, la plateforme qui h\u00e9berge votre cr\u00e9ation va l\u2019imprimer s<\/strong>ur le support choisi par le client et l\u2019exp\u00e9dier directement chez lui<\/strong>. Vous n\u2019aurez donc pas du tout \u00e0 vous occuper de la logistique et de la gestion des stocks\u00a0!<\/p>\n

Vous l\u2019aurez compris, si vous avez l\u2019\u00e2me d\u2019un artiste<\/strong> et que vous d\u00e9sirez mon\u00e9tiser votre cr\u00e9ativit\u00e9 sans prendre de risque, le POD est un business model incontournable.<\/strong><\/p>\n

Sur quelles plateformes faire du print on demand\u00a0?<\/h2>\n

Dans l\u2019univers du print on demand, il existe de tr\u00e8s nombreuses plateformes. Cependant, on remarque que deux d\u2019entre elles sont les plus utilis\u00e9es, et cela aux quatre coins du monde.<\/p>\n

La premi\u00e8re est l\u2019entreprise australienne <\/strong>RedBubble<\/strong><\/a> tandis que la deuxi\u00e8me nous vient de Lettonie et est appel\u00e9e <\/strong>Printful<\/strong><\/a>. Dans les deux cas, tout est g\u00e9r\u00e9 par la plateforme (en \u00e9change d\u2019une commission) et vous devez simplement mettre en ligne vos designs<\/strong>.<\/p>\n

Le point n\u00e9gatif est qu\u2019il n\u2019est pas possible de personnaliser votre boutique en ligne<\/strong>. Cependant, il est possible de contourner ce probl\u00e8me en passant par Shopify<\/strong> et en utilisant directement l\u2019application Printful<\/strong>. Vous aurez ainsi la possibilit\u00e9 de cr\u00e9er votre boutique comme bon vous semble tout en d\u00e9l\u00e9guant l\u2019impression des produits \u00e0 la plateforme<\/strong>.<\/p>\n

Comment le SEO va vous aider \u00e0 faire des ventes en Print On Demand\u00a0?<\/h2>\n

Pour faire simple, le SEO est le r\u00e9f\u00e9rencement de vos cr\u00e9ations sur les moteurs de recherche<\/strong> (en particulier Google). Si votre boutique n\u2019est pas bien optimis\u00e9e en termes de r\u00e9f\u00e9rencement naturel, vous pouvez \u00eatre s\u00fbr que vous ne ferez pas de vente.<\/p>\n

L\u2019objectif est donc de figurer sur la premi\u00e8re page des r\u00e9sultats<\/strong> concernant des mots-cl\u00e9s que vous aurez cibl\u00e9s au pr\u00e9alable. Il est recommand\u00e9 de choisir des mots-cl\u00e9s avec beaucoup de recherches mensuelles.<\/strong> Vous pouvez aussi s\u00e9lectionner des mots-cl\u00e9s dits de longue-tra\u00eene<\/strong> sur lesquels la concurrence est bien moins grande.<\/p>\n

Pour booster votre SEO, rien de mieux que de cr\u00e9er un blog<\/strong> directement sur votre boutique. Vous n\u2019aurez plus qu\u2019\u00e0 r\u00e9diger (ou \u00e0 faire r\u00e9diger par un r\u00e9dacteur web) des articles traitant de votre th\u00e9matique. <\/strong><\/p>\n

Cela poss\u00e8de deux gros avantages\u00a0: <\/strong><\/p>\n

    \n
  • Les personnes visitant votre blog seront d\u00e9j\u00e0 int\u00e9ress\u00e9es de pr\u00e8s ou de loin \u00e0 votre th\u00e9matique.<\/li>\n
  • Plus vous aurez d\u2019articles pertinents sur votre blog, mieux vous serez r\u00e9f\u00e9renc\u00e9 sur Google\u00a0!<\/li>\n<\/ul>\n

    L\u2019importance de l\u2019avatar client dans le Print On Demand\u00a0!<\/h2>\n

    Comme dans tout business, il est primordial de bien conna\u00eetre votre avatar client<\/strong> pour savoir \u00e0 qui vous allez vendre vos designs. Affinez donc vos recherches pour \u00eatre le plus pr\u00e9cis possible et maximiser vos ventes<\/strong>.<\/p>\n

    Gr\u00e2ce \u00e0 votre avatar client, vous pourrez mieux cibler votre client\u00e8le<\/strong> gr\u00e2ce \u00e0 la publicit\u00e9 en ligne<\/strong>. Que cela soit sur Instagram, Facebook ou YouTube<\/strong>, vous serez en mesure de mettre vos cr\u00e9ations directement sous les yeux des bonnes personnes pour optimiser votre taux de conversion !<\/p>\n

    J\u2019esp\u00e8re que cet article sur l\u2019impression \u00e0 la demande<\/strong> vous a plu et vous a permis d\u2019avoir toutes les cl\u00e9s dont vous aviez besoin pour vous lancer sereinement dans une magnifique aventure entrepreneuriale.<\/strong><\/p>\n

    \"\"<\/p>\n\n

    \n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

    Si vous d\u00e9sirez vous lancer dans le business en ligne, vous avez tr\u00e8s certainement entendu parler du Print On Demand\u00a0! Cet article vise \u00e0 r\u00e9pondre \u00e0 toutes les questions que vous pourriez vous poser sur ce business model plus qu\u2019int\u00e9ressant si vous souhaitez entreprendre. Qu\u2019est-ce que le Print On Demand\u00a0? L\u2019impression \u00e0 la demande (ou […]<\/p>\n","protected":false},"author":22,"featured_media":8843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-devenir-riche","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nLe Print On Demand - Roger Lannoy | Coach International<\/title>\n<meta name=\"description\" content=\"Ce nouvel article vise \u00e0 r\u00e9pondre \u00e0 toutes les questions que vous pourriez vous poser sur le print on demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rogerlannoy.com\/tout-savoir-sur-le-print-on-demand-pod\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Print On Demand - 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